Why MSF Lighting
Personalized Service
Our team is committed to on-the-ground presence
and proactive collaboration. We approach every opportunity
with a hands-on, highly personal level of involvement
that we carry through every facet of a project's life cycle.
Technical and Commercial Expertise
We are lighting specialists. Our combined set of skills
covers specification support, product selection,
smart budgeting and product integration.
We work within performance, budget and timeline constraints
to provide projects with the most adapted packages.
Family First
Basil, our founder, is the proud father of 3 boys, whose initials
have inspired the name of our agency. Anumol, our technician
commercial manager is the proud mother of 2.
As parents of young children, our team gets daily inspiration
from their respective families as they take on project challenges.
VALUES
Honesty
Integrity
Trustworthiness
These aren’t just words! These are the professional values of our agency as well as the code by which our team members live their personal lives.
These values aren’t new. They have been ours for years and have stood the test of time.
We believe in them, we abide by them and we have been fortunate enough to evolve thanks to them.
PILLARS
Technology
We are a technology-first agency! We take pride in the innovation, the quality and the performance of the products and services of our partners.
Ingenuity
If there is one thing that is recurrent in the construction industry, it is problems. Thankfully, we are problem-solvers, we don’t shy away from complexity and we rely on our diverse skill-set to bring about solutions that take into account everyone involved.
Simplicity
As the saying goes, simplicity is the ultimate sophistication. We tackle our work with a single, straightforward and result-driven approach: make it simple!
Team
Although our agency is new, our team has been working as one for more than 3 years. Our methods have been field tested and we have immediately hit the ground running
Basil Al Masadeh
Managing Director
For the past 15 years, Basil worked in engineering and sales with some of the most trusted manufactures, distributors and agents in the MENA region; an experience he harnessed to shape the unique optic through which he sees the architectural lighting market. A born communicator, Basil believes that good relationships bring about good business. Unless he’s working on his famous Mansaf, you will be able to reach Basil on:
Anumol Baby
Techno Commercial Manager
For the past 15 years, Anumol worked in lighting design and Techno Commercial engineering with top rated design studios, distributors and agents in India and the GCC. She has the distinctive ability to perceive design intent, understand project hurdles and package solutions that will satisfy specifiers whilst meeting the needs of distributors. Unless her children are preparing for exams, you’ll be able to reach Anumol on:
Services
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Project Owner Support
Governments, real estate developers, corporations and endusers have one thing in common: they understand ownership at both the investment and the personal level.
At the investment level, the selection and sourcing of lighting fixtures needs to fit a budget, control energy consumption and limit environmental impact while performing flawlessly. At the personal level, beauty is the driving force!
At MSF Lighting we believe that our brands and products offer a balance of performance and beauty, of environmental awareness and return on investment.
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Specifier Support
MSF Lighting is the bridge between specifiers and high-end manufacturers. We provide studios with manufacturer input, product selection and budgeting, enabling designers to pick solutions that fit.
Whether your focus is on architecture, façade, landscape or interiors, our team will build performance-driven solutions that are standards-compliant and project-specific
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Distributor Support
We are proud to be an independent architectural lighting agency. It is our independence that gives distributors the piece of mind to collaborate with MSF Lighting on a strategic level.
From brand education, to product selection, technical guidance and budget engineering, our team works hand in hand with leading distributors in the MENA region to source the right solution for the right project.
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Installation Supervision
The products of our partners are designed and manufactured for seamless integration with Building Management Systems (BMS) and AV automation.
With that in mind, our presence in the GCC gives us the ability to join forces with distributors we work with in order to support contractors with product installation training and on-site supervision.
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