Why MSF Lighting
Personalized Service
Our team is committed to on-the-ground presence
and proactive collaboration. We approach every opportunity
with a hands-on, highly personal level of involvement
that we carry through every facet of a project's life cycle.
Technical and Commercial Expertise
We are lighting specialists. Our combined set of skills
covers specification support, product selection,
smart budgeting and product integration.
We work within performance, budget and timeline constraints
to provide projects with the most adapted packages.
Family First
Basil, our founder, is the proud father of 3 boys, whose initials
have inspired the name of our agency. Anumol, our technician
commercial manager is the proud mother of 2.
As parents of young children, our team gets daily inspiration
from their respective families as they take on project challenges.
VALUES
Honesty
Integrity
Trustworthiness
These aren’t just words! These are the professional values of our agency as well as the code by which our team members live their personal lives.
These values aren’t new. They have been ours for years and have stood the test of time.
We believe in them, we abide by them and we have been fortunate enough to evolve thanks to them.
PILLARS
Technology
We are a technology-first agency! We take pride in the innovation, the quality and the performance of the products and services of our partners.
Ingenuity
If there is one thing that is recurrent in the construction industry, it is problems. Thankfully, we are problem-solvers, we don’t shy away from complexity and we rely on our diverse skill-set to bring about solutions that take into account everyone involved.
Simplicity
As the saying goes, simplicity is the ultimate sophistication. We tackle our work with a single, straightforward and result-driven approach: make it simple!
Team
Although our agency is new, our team has been working as one for more than 3 years. Our methods have been field tested and we have immediately hit the ground running
Basil Al Masadeh
Managing Director
For the past 15 years, Basil worked in engineering and sales with some of the most trusted manufactures, distributors and agents in the MENA region; an experience he harnessed to shape the unique optic through which he sees the architectural lighting market. A born communicator, Basil believes that good relationships bring about good business. Unless he’s working on his famous Mansaf, you will be able to reach Basil on:
Anumol Baby
Techno Commercial Manager
For the past 15 years, Anumol worked in lighting design and Techno Commercial engineering with top rated design studios, distributors and agents in India and the GCC. She has the distinctive ability to perceive design intent, understand project hurdles and package solutions that will satisfy specifiers whilst meeting the needs of distributors. Unless her children are preparing for exams, you’ll be able to reach Anumol on:
Services
Our Partners
Our valued partners are integral to our success, fostering collaboration and growth through shared goals and values.
Lumenpulse, the brand that started it all for LMPG, is the Fleuron (French for Flagship) of Canada’s luminaire manufacturing!
Based in Montreal Canada since 2006, the brand designs and manufactures durable, high-performance Luminaires that benefit from a panoply of optics, colors, accessories and finishes to the delight of specifiers across the world.
https://www.lumenpulse.com
https://www.lmpg.com/
Welcome to the illuminated world of Vexica, where expertise, experience and innovation combine to redefine the linear LED lighting experience.
Founded in 2010, the team at Vexica have long been at the forefront of LED technology and are committed to utilising the latest technology to create luminous experiences that continue to captivate. It is because of this commitment that Vexica products have been specified on so many high-profile projects throughout the globe.
Specialising in the production of flexible and rigid linear LED lighting solutions, Vexica’s UK-based factory is a state-of-the-art facility housing the full process under one roof. This level of control allows the utilisation of only the best components and ensures quality control to our own high specifications. Alongside their own lighting products, Vexica are also proud to offer a design and manufacture service for several high-profile OEM customers.
https://www.vexica.com/
Exenia is a significant player in the professional lighting sector, specialised in the production of LED lighting fixtures for indoor use, suitable for all types of installations, from residential to commercial, from museums to showrooms. A growing company, with an entrepreneurial culture solidly based on the principles of collaboration, transparency, respect, social responsibility, quality, research, innovation, sustainability, design and personalization.
Established in 2010, from the decades of experience of its founders in the lighting sector, in December 2015 Exenia became part of the Lumenpulse Group. A stimulating synergy was born within an international network of young and innovative companies.
http://www.exenia.eu/
A true landscape lighting specialist, unonovesette (one nine seven, in Italian) is imagined, conceptualized and fully manufactured in Italy. The entire team in Correzzana, near Milan, stands proudly behind the “Made in Italy” quality and design. Established in 2015, unonovesette focuses on innovative products, the best materials, state of the art manufacturing and an unwavering commitment to quality.
https://unonovesette.it
Get in touch
We are here to answer any question you may have. Feel free to reach via contact form.